• The NIKElab makes a physical space go digital

  • nike-lab-1Ever wondered what goes into the creation and conceptualization of a Nike product? Well, residents of cities like New York, London, Paris, Milan, Shanghai and Hong Kong can now have a peek at the sporting goods manufacturer’s best innovations, thanks to the soon­to­be­opened NIKElab consumer destinations. These facilities will show off unseen creations by Nike and will bridge physical retail, online commerce, and digital engagement.

    The stores will sport a futuristic appeal and will be a one­of­a­kind experience for folks who love fashion, particularly the apparel Nike regularly dishes out. The store will also have on display products of Nike’s various collaborations with individual designers and other brands from around the world.

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    [Via – Designboom]

    Topics: Lifestyle Tags: on June 14, 2014
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