UTB-0 Bicycle goes back to square one!

The wheel was the first ever invention made by man. Just this statement is enough to make us understand how ancient, primitive, basic and important is the wheel that almost all modes of transport are designed with it. The wheel is the most basic framework for any vehicle. With ‘what not’ happening to bicycles, we have forgotten the roots and the simplest form of the cycle. Designer Vigore Kataoka has made an effort to take us back to square one by designing a very simple looking bicycle with the stress laid on the wheel and the frame of the bicycle. This is how the UTB Zero was born. The design was good enough to win the Japan Good Design Award 09.