The Spy Watch

The Spy watch isn’t meant for a secret agent, but takes the optical brand Spy into an arena that they have never explored before. As designer Smith Newnam explains, “I chose Spy Optic for their stylish and well defined image. A watch seemed like a natural choice, as another form of functional, wearable fashion accessory.” The timepiece features a watchband made from polyurethane and sports an OLED display just underneath the surface. For extra safety, the watch closes by a double clasp mechanism. The spy logo that you see on the watch is actually a button for navigating the settings.

Smith Newnam’s says,
“The Spy watch is a concept I developed as a branding and styling project. The goal was to examine an established company and develop a product that was not featured in their line, but still expressed the essence of the brand. I chose Spy Optics, since they have a defined style and unique approach to sunglasses. I thought their market could reasonably expand to include watches, and so I developed a watch concept.”
Thanks Smith