With the ever increasing technology the mobile companies are fighting to be at the top and are constantly innovating and experimenting. Most of all the innovation happens in terms of the look of the phone and the features. Amidst these entire scramble for the top position, a mobile company Doro has halted and given a thought to the older audiences who also need a phone as much as a younger target audience would. They have come up with 3 easy-to-use cell phones- PhoneEasy 410, the HandlePlus 326i and the HandleEasy 330, which seem perfect for the older audience that are regarded as the ‘seniors’ or the ‘Baby Boomers’ in the marketing jargon. These phones don’t look sleek or stylish yet are simple and completely usable by a person with conventional preferences. That’s innovation, I say!

[Core77]