Bored of conventional dimmer lights? Ji Young Shon in collaboration with Won Seok Jung (Physical Computing Engineering) has conceptualized Pinch Me! Light. Here you control the intensity of the light just by physically pinching on the light cover. The cover being made of silicone rubber, you can adjust intensity of illumination and stylize it by cracking, pinching or tearing at it. It surely is a physical light. I just can’t wait to get my hands on it.

[Conceptji]