Imagine you getting out of the local train and stepping on cool grassy meadows, and yes in the middle of a fully developed city. With all the natural landscapes giving way to the concrete ones in every part of the world, meadows, and oasis has only been a part of our hallucination. But Auckland New Zealand’s Britomart Station received a grassy green makeover that transformed 1,250 square meters of its cold hard concrete into a plush green field. In reality there was a motive behind this move.

New Zealand’s big farmed dairy company Meadow Fresh’s commercial. Interestingly while the film shot was still on and even when the grassy patches were being removed from the otherwise swanky station after the shoot, people there seemed to have enjoyed the new idea that the ad had proposed. It is a refreshingly new concept, but I’m not really a huge fan of it.


[Inhabitat]

Topics: Building Tags: on January 18, 2010

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